All Customers, three ways. Real seeded data: twelve rows drawn from the 214 in the book, with the real totals underneath, $21,558,179 of lifetime spend and $830,025 outstanding. The spread is deliberate. A $2.4M corporate sits four rows above a $1,028 individual, one row is a private record you may not read, and one books in dirhams while the branch books in dollars.
Same ten columns, same figures, same toolbar in all three. Still no colour: it is topic five, and a register that only works in colour is a register that fails in a print, a screenshot and a colour-blind pair of eyes.
Drawn fresh from the Untitled kit and the system’s ruled tokens, not restyled from the originals.
| Customer | Reference | Type | Status | Total spend | E · Q · B |
|---|---|---|---|---|---|
| SCSterling Capital Groups.whitlock@sterling.example | CCN-1001 | Corporate | Active | 2,453,870 | 57·53·47 |
| BTBrooks Travel Co STOP | CCN-1021 | Agency | Active | 396,410 | 22·14·9 |
| •*** M***** H***** PRIV | CCN-1044 | Private | Withheld | •••• | |
| ANAl Noor Trading FZECCN-1078 · Dubai | CCN-1078 | Corporate | Prospect | AED 58,900 | 22·13·8 |
Four facts, no actions. A peek that can do something is a menu, and a menu that opens on hover is a trap.
Read the RSS column. "9 Over-growth" against "3 At risk" is instantly clear as language and completely flat as a scan: you cannot see the shape of the book without reading every row. That is the exact cost of this position, and the question is whether it is worth paying for the extra rows on screen.
Look at the inline spend bars below row four. The book is a long tail: one customer at $2.4M and eight under $60,000, so every bar after Pierce is a stub and tells you nothing except "small". Magnitude bars inside a row only work on data that is roughly evenly distributed, and an agency book never is. If you like this direction, the bar has to go or change to a rank, a band or a share of the filtered set. That is what the lab is for.
Buys: the funnel bar makes conversion visible without arithmetic, a 22% agency stands out instantly against a 82% corporate, and every row is legible without reading a column header. The AED row is unmistakably a different currency because the amount sits alone rather than in a column of dollars. Costs: nine rows fit where the ledger fits twenty-two, sorting by a fact that is not one of the four zones needs the Columns menu, and a row this tall is a scroll on a laptop.